Theme: A Day In The Life
Goal: Inspire the outdoor community to take low-carbon transport adventures
Protect Our Winters (POW) is launching its annual Mobility Month campaign for 2025. The campaign will consist of 4 short ‘inspirational’ films, created by a different national POW team.
Each 90-second film will spotlight a real character’s relationship with sustainable movement, following them through a day in their life. The collective goal is to inspire our community and those beyond to move through the world more consciously. Not only to show that it’s possible to access the outdoors sustainably, but also to celebrate that we are a movement, and as a movement, we’re not afraid to ask for more and demand better.
Secondly, the campaign aims to further define the ethos at POW - who we are and what we stand for, ultimately reaching and inspiring policymakers.
📌 Please note: This is a LIVE page and will be updated regularly.
<aside> 📌 Useful Info —
→ Campaign Website: mobility.protectourwinters.eu → Outreach Engagement Pack: mobility.protectourwinters.eu/outreach-pack → Style Guide: View Here → Social Assets: Google Drive → All Files (Editable): Figma
In your communications, don’t forget to tag: 🇪🇺 POW Europe (EU) @protectourwinterseurope / LinkedIn
(optional) and tag your relevant national POW chapter or chapters: 🇦🇹 POW Austria (AT) @protectourwintersaustria 🇫🇮 POW Finland (FI) @protectourwintersfinland 🇫🇷 POW France (FR) @protectourwintersfrance 🇩🇪 POW Germany (DE) @protectourwintersgermany 🇮🇹 POW Italy (IT) @protectourwintersitalia 🇳🇱 POW Netherlands (NL) @protectourwintersnetherlands 🇳🇴 POW Norway (NO) @protectourwintersnorge 🇸🇪 POW Sweden (SE) @protectourwinterssweden 🇨🇭 POW Switzerland (CH) @protectourwintersswitzerland 🇬🇧 POW United Kingdom (UK) @protectourwintersuk
Use the hashtags: #POWMobilityMonth #POWMobility #SustainableTravel
(For TikTok, use the hashtags #ProtectOurWinters #POWMobilityMonth #ClimateAction #SustainableTravel #SnowSports to drive a wider reach)
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| Date | Milestone | Content Provided | Campaign Action |
|---|---|---|---|
| 3-30 Sep | Pre-launch comms | Teasers, save-the-date assets, email text | Localise & share teasers; prep local stories |
| 1 Oct | Campaign launch (including organic and paid ads) | Launch video, key visuals, main text | Post launch content on all channels |
| 5 Oct | Story 1: Adam Raja (Scottish climber and mountain photographer) | Character profile and inspirational story, video, photos | Share main post + 2–3 supporting posts (if applicable) |
| 12 Oct | Story 2: Sofie Paulus (rock-climber and co-founder of ecopoint-frankenjura) | Same as above | Same as above |
| 19 Oct | Story 3: Guillaume Desrues (Mayor of Bourg St Maurice/Les Arcs) | Same as above | Same as above |
| 26 Oct | Story 4: Chiara Pizzignacco (skiier, cyclist and POW member) | Same as above | Same as above |
| 30 Oct | Prize giveaway announcement | Giveaway visuals, announcing winner, text | Announce giveaway winner (if applicable) |
| 31 Oct | Wrap-up campaign | Highlights from MM25 | Share local highlight from your chapter/country, and/or wider highlights from POW Europe |